How’s your mane game? Whatever the state of your crowning glory, there’s always room to make it even better—using gentler products!
Enter PHYTO, a brand born during the hippie generation that has given “flower power” a new meaning with its flourishing business for 50 years now. PHYTO was started by celebrity hairdresser Patrick Alès, who became a star of his own in the hair care industry first by inventing the blow-dry in 1964, then by being a pioneer in plant-based treatments for hair by establishing PHYTO in 1969.
This venture came about with his concern that chemically-laden hair products were affecting the hands of hairdressers as well as the hair of their clients. With his passion for nature, he dug deep into the power of plants and how its extracts could be used to make hair healthier and naturally beautiful. He has created many innovations since, catapulting the brand to global success.
As PHYTO kicks off its golden year, it gives more not only to its patrons but also to the environment. Products will now come in new packaging—no more boxes and aluminium bottles. Instead, it will use a special eco-friendly plastic material that will maintain the freshness and efficacy of the formulas. This upgrade means two more things: with savings from packaging costs, volumes will be upsized and prices will be cheaper.
WIN! We’re giving away 3 PHYTODETOX sets worth more than S$100 each!
And now for our readers! Say goodbye to bad hair days when you win one of the three sets of PHYTODETOX, the purifying care range that revitalises asphyxiated hair and scalp, leaving your locks fresh and light. The set contains:
- Purifying Mask Pre-shampoo: $39.90
- Shampoo: $27.90
- Rehab spray: $39.90
Total set value: S$107.70
Register below to participate. Hair we go!