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The PUMA X Hello Kitty Collection Has The Most Adorable CNY Sneakers Yet!

PUMA Suede is marking its 50th anniversary by joining forces with one of the most iconic figures in fashion, pop culture and our childhoods alike: Hello Kitty!

Splashing out just in time for the Lunar New Year and Valentine’s Day, the brand new PUMA x Hello Kitty collection is festive, fun and perfect for families looking to get matchy.

Image credit: PUMA

With that being said, the item worth saying “hello” to is undoubtedly the Classic Suede sneakers. Available in adult and junior, pre-school and infant sizes, these kicks rock festive red colour ways and are stamped with red bow-topped kitty and milk bottle prints.

While the rest of the collection – made up of T-shirts, sweatpants, and accessories such as PVC caps and backpacks – aren’t available in junior sizes, this fun editorial by Dutch women’s sneaker store, Maha has made the collaboration even cuter! Check out the adorable Baby Gigi, who makes the hoodies look totally fly. Inspiration for your next photo shoot with your little one perhaps?

Image credit: Maha

The PUMA x Hello Kitty collection is available at all PUMA Singapore outlets and authorised retailers (AW Lab, Kidstyle, Lazada, Limited Edt, Seek, Star360, Star360 Junior, The Social Foot).